Follow the White Rabbit

The clues are kind of all over the place:

• The white rabbit is obviously a recurring motive, but no one can decide if that points to Wyatt, Kross, both Wyatt & Kross, The Judgement Day, or something else entirely.

• The first five letters selected in the Hangman video spell out “D-E-M-O-N”. A possible reference to the Finn Bálor persona we haven’t seen since Extreme Rules last year when he faced Roman Reigns and was at one point “brought back to life” by a pulsing sounds and a flashing red light.

• Time in the game is kept via an hourglass (Karrion Kross’ main symbol) with a red circle around it (iconography Bray Wyatt has been using during his time away from WWE).

• A Google search of “Who killed the world?” points out the phrase was uttered twice in Mad Max: Fury Road, the latest entry in the classic apocalyptic action franchise.

There’s also this: Redditor “GentlemensBastard” has a theory that’s getting a lot of play online. It stems from two Bray Wyatt tweets from the Fourth of July...

'Anyone on here know anything about Self,Arkansas?'

'If you are a local and can navigate to The Devil’s Hole please let me know.'

Searching for Self, Arkansas and The Devil’s Hole took them down a rabbit hole(!) to a message board post from 2004. The Underground Ozarks entry describes the unincorporated town of Self, a legend about the nearby Devil’s Hole cave being the home of a giant lizard that ate a local who tried to explore the cave, and a similar cave in Missouri where an explorer survived but was driven mad by what he saw.

The kicker to this is that the forum moderator’s handle is... White Rabbit.